Write the headline, the latest interactive phenomenon by Nike, is causing a stir during World Cup festivities in Johannesburg, showing just what an impact this kind of technology can have on the public.

The installation, which is almost half the size of an entire football pitch, enables World Cup fans to post messages of support to their favourite World Cup player – using Twitter, QQ (a chat program from China) and Mxit (a South African instant messaging service).

The message of support is then displayed on the side of Johannesburg’s Southern Life Centre building – the fourth tallest building in the city!

The messages are displayed for 12 hours each night – from 6pm to 6am and can be seen from a distance of about 2.5km. Users are notified if their message is chosen for selection via their social media of choice…showing them their message as it is projected!

For more information about how to get involved in this interactive, World cup program, search for the Write the Headline application on Facebook, or tweet your message of support for a player using #NikeFuture.

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