We’d like to share with you one of the most innovative campaigns, in our opinion (!) of 2009.

“The greatest job in the world” was a campaign run by Australia’s tourist board this year to look for a caretaker for a tropical Australian island for six months.

The successful candidate would be paid a $111,000 salary and would be responsible for swimming, exploring and relaxing on Hamilton Island in the Great Barrier Reef, while writing a blog to promote the area.

The job, which was part of an AU$ 1.7 million campaign to publicise the charms of north-eastern Queensland attracted 35,000 applicants and generated around AU$ 110 million of free publicity for the region!

The applicants had to submit a short, 60-second video of themselves explaining why they were the best man (or woman) for the job.
Check out the winning video, from 34-year old Ben, a charity worker from Petersfield, UK!

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