Social Trysumers and the global crisis
I would love to share one of the comments that I received from a friend of mine, a smart New Media expert from one of the biggest International NGO’s, regarding the article that I co-authored with Alfredo Botti, from Greenpeace International, that was recently published in the US magazine, “Advancing Philanthropy”.
The article is called “Social Trysumers and the hidden gate in the pyramid”. And present the concept of Social Trysumers and their impact in social organizations.
You can download it from www.afpnet.org.
This comment from my friend gives an alternative opinion on the article from the perspective of the 2009 global financial crisis.
“I think it’s particularly timely given all of the doom and gloom we are currently hearing about the global financial crisis. I think, digital “trysumer” opportunities could be a good way to help alleviate the impact of the economic crisis and keep existing and potential supporters engaged. I also think that with the emergence and rapid development of new technologies, trysumer opportunities are not just a new opportunity but a must if big organizations want to remain relevant. As technology has enabled even the smallest actors to reach masses of people, largely because they are offering alternative ways of engagement combined with a great “cause,” larger brands have to seriously consider.
People have a multitude of choices now. This combined with the fact that content/campaigns can be distributed and instant throughout the internet means that we have new ways to engage new supporters but many of these new supporters on facebook, twitter, etc will want to align with a “cause”first and see the impact of their action rather than making a financial commitment upfront”.
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