During my recent trip to Johannesburg, I had the opportunity to meet Duane Raymond, the Head of New Media for the One goal campaign.

The campaign aims to get 72 million children who are currently not receiving an education, into school. In his interview, Duene discuss both the mobile and online tactics used to encourage supporters to join the campaign. These include celebrity endorsements online, widgets, SMS messaging.

According to Duene, the 1 goal campaign will also encourage its supporters to participate directly in actions themselves. This could include sending “yellow cards” to world leaders.

Towards the end of the interview, Raymond talks a little bit about his e-campaigning forum, described as the G20 of e-campaigning. This brings together leaders from the worlds of new-media and online campaigning to share ideas. To find out more, check out my interview!

This entry was posted on Sunday, July 18th, 2010 at 5:34 pm and is filed under Home. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.