Innovative supporter involvement in homeless campaign!
I recently came across this innovative, and inspirational campaign from the non-profit organization, Pathways to Housing.
This is a great example of social trysumerism – getting supporters involved in an organization before proposing a financial relationship. It’s really amazing how something so simple can have such an impact on potential supporters and passers-by.
The campaign also serves to really highlight the potential of both digital media and simple SMS asks for NGOs.
For more information about the organization and their campaigns, click here
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