Innophoric Samba: The AFP Hemispheric Conference
(photo courtesy of Elvis Mangabeira)
Travelling to Brazil always makes me happy. With music flowing into every corner, a welcoming people and the Afro-american fusion (Brazil is the country with the biggest Afro influence outside of Africa, with over 50% of the population of African descent), life is more alive in Brazil! (The only real issue is the football… but we won’t discuss that now!)
My colleague, Daniel Yoffe, and I, gave the closing plenary for the first day of the AFP Hemispheric Conference, which focused on Leadership and Innovation, to around 300 participants, mostly from Brazil and some from other Latin American countries. Once again, we confirmed my theory that when one is able to communicate his point in a fun way, with solid content and plenty of participation, the message has a far greater impact.
During our presentation, we discussed various topics; Strategic thinking, digital leadership, risk…all mixed in with caipirinha recipes, films and the sound of cell phones going off in the room!
On the second day, I gave two workshops on Innophoria, which aimed to share a little of what goes on in our consultancy – where creativity and innovation are integrated into strategy and public mobilization. And so my time in San Pablo, a city described by the singer Caetano Veloso as an “entire world in itself”, came to an end!
Muito Obrigado Brazil!
Marcelo
(I’ve included the photo of one of the Innophoria T-shirt winners, Paulette Maehara, CEO of the Association of Fundraising Professionals.)
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