Dirty water anyone? – UNICEF’s interactive campaign!
I recently came across this fantastic, interactive campaign by UNICEF.
A vending machine was placed in a busy US street offering consumers the opportunity to purchase a bottle of dirty “drinking water” for just US$1! The idea behind the vending machine was to create a novel way to raise money for UNICEF’s clean drinking water campaign, whilst involving supporters and educating them on the impact of contaminated drinking water in developing countries (and that a US$1 donation could provide a child with clean drinking water for 40 days!).
Not only did this great example of social trysumerism help to raise funds for the cause, either through a 1 dollar donation straight to the “vending machine” or via SMS, but also got potential supporters directly involved in the organization’s work right there and then on the street! Great, great idea!
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