Can you imagine that a supporters develop your next campaign? Or provide a new creative spin in your communication? In the last three month I’ve been working in the development of the Defend the Whales poject. This a global brainstorming excercise looking fro new and fresh ideas to help in the design of the next anti whaling Greenpeace expedition to Antartica. In the first week we got 3000 ideas from all over the world.
The paradox is that the corporate sector ‘ve used this open source innovation approach for many years but It’s hard to find in the social sector a previous excercise. Companies like Linux, Google, 3M, Lego, Mattel asked to their costumers how to improve their products. Why not to ask to our supporters to develop how to do the next campaign…?
Up to now , Greenpeace got a wide range of ideas, from create a manga hero to combat the whales in antartica to mobilize the society in hundreds of ways.
I’m feeling in this moment like Greenpeace has a great brain with millions of neurons thinking an providing differnts aproaches some of them are very rational, some emotional, some artistic, some ingenous…I will up date the progress about this exicted challenge.

You cam live the experience posting an idea at http://whales.greenpeace.org

I would share one of the three web TV videos that we post it at You Tube and Google Video. If you like spread the word …

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