We thought that we would share with you the excellent news that we received this week from Clement Chauvet, Head of Resource Mobilisation at UNICEF India.

This week, the Awaaz Do campaign, reached its goal of a quarter of a million sign-ups!

The consultancy was very pleased to have participated in the strategic planning of this campaign in 2010 with Anita Yuen (UNICEF in Geneva), David Girling and Yasumasa Kimura (UNICEF Asia), as well as the team from UNICEF India.

The Awaaz Do campaign is a great example of how implementing our vision of a social trysumers model, which focuses on providing potential supporters with a free experience of a social organisation before committing to a financial relationship, can be applied to any kind of initiative.

The aim of the campaign is to mobilise Indian society to speak up for the more than 8 million children currently out of school in the country. Those who sign up serve as champions for the cause and help build awareness through email, Facebook, SMS and even a photography contest.

According to Urmila Sarkar, UNICEF’s chief of Education, “The Awaaz Do campaign is a platform for the combined voices of the government, the corporate world, the media and individuals to become an undeniable force to ensure every child is in school.”

The consultancy is very proud for having participated in this vital step towards providing all Indian children with access to education.

Massive congratulations to the UNICEF India team!

We recently came across this great interactive installation by abolition.fr that encourages potential supporters to “take a stand” against the death penalty…quite literally.

Not is this installation hard-hitting and impactful but we also thought that the QR-code mobile element (which enables the organisation to collect both signatures for its petition, as well as vital data from potential supporters) was a great touch.

According to the video, the installation was a great success, collecting thousands of signatures for the organisation’s anti-death penalty petition.

It has been a busy year here at Marceloiniarra.com, especially with Brazil’s recent explosion into the global fundraising market.

We’re currently working on several projects in Brazil, including a supporter cultivation project for Amnesty International in Brazil and a campaign for Medecins Sans Frontieres, amongst others.

We’re so enthusiastic about the vast potential of the Brazilian market, that we came up with the novel idea to prepare a visual report for other organisations highlighting just why Brazil is becoming such an attractive and interesting market for Fundraising.

Did you know, for example, that the individual fundraising market in Brazil is currently valued at 5.2 billion reals? Or that Facebook is growing faster in Brazil than anywhere else in the world?

And with Brazil due to host the Olympic Games in 2016 and the World Cup in 2014, the country’s economy is expected to continue to grow and grow.

Hardly surprising then, that this prosperous period of growth was recently described by local journalist, Alexandre Teixeira as “the age of the Brazilian dream”.

We’re certainly excited to be part of this dream within the social sector in Brazil and hope that our report will offer some food for thought for other NGOs thinking about entering the Brazilian market.

We’re delighted to announce the successful launch of our first Innophoric Watch Livestream, on transcending space in the social sector, held last Tuesday the 28th of June.

While it wasn’t without technical hitches, typical when testing new technology for the first time, the presentation went pretty well overall.

As far as we are aware, it was also the first time that a program or presentation for the social sector had ever been streamed online via social media… certainly within Latin America.

If you’d like to watch a recording of the stream online click here.

To receive future copies of the Innophoric Watch simply pop your details into this form and send or to download the second edition of the Watch, “Welcome to the Wormhole”, click here and enter the password “time”.

If you recently read the 2nd edition of the Innophoric Watch – Welcome to the wormhole, and are interested in finding out more about transcending space within the social sector, check out our Innophoric Watch livestream at 14hrs GMT (9am New York, 10am Buenos Aires, 15hrs Paris and 22hrs Osaka!)  tomorrow (28th of June 2011) here.

To watch the livestream, all you have to do is become a fan of Lucy Innophoria on Facebook and check out her Facebook wall at that time!

We’ll will be giving a short, 20-minute presentation on the latest communications technology mentioned in this edition of Innophoric Watch and its potential to the social sector. We’ll also be offering some inspiration as to how this can be implemented in order to boost our programs and projects.

To watch the livestream, all you have to do is check out Lucy Innophoria’s Facebook profile tomorrow at 14hrs GMT. To download Innophoric Watch, click here and enter password “time”.