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A democratic idea to improve the world.

Thursday, March 5th, 2009

During a recent talk I gave at the PlatÃ³ Hospital in Barcelona, I had the good fortune of meeting Jil van Eyle, whose innovative and highly creative initiative, “Teaming” has revolutionized, and democratised corporate social responsibility via a system of micro-donations .

Teaming in a company means that every employee who wishes to get involved, makes a monthly contribution of 1 Euro (or 1 dollar or 1 peso) from their pay check. These donations are then collected by the company for which they work and donated to a charity or cause that the employees have decided to support collectively – what I believe to be the most innovative aspect of the project.

There are no administrative costs involved, the financial impact on the individual donor is minimal and the collective funds raised are significant for the charity chosen. What’s more, employees are able to collectively decide who to support, which does wonders for the social standing of the company with its employees.

Some comments about Teaming ..

“Teaming shows that helping is not that difficult. If we just unite ourselves, we can help a lot of people. Teaming is a first step to achieve this goal.” (Shakira)

“In football, teamwork is the key to winning matches and titles. Teamwork between companies, employees and foundations, however, can contribute to something much more important. Teaming can actually save lives by helping those that need it the most.” (Frank Rijkaard)

For more information visit www.teaming.info

Interview recorded with Flip Mino.

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80.000 mobile activists in Amnesty Norway

Tuesday, February 24th, 2009

I recorded this short interview at the international secretary of Amnesty in London. Great case showing the present and future of public mobilization. Thanks John Egenaes !

Interview recorded with Flip Mino.

Posted in Creativity, Digital strategies, Direct Response Television, Management Innovation, Web TV | No Comments »

Social Trysumers and the global crisis

Thursday, February 5th, 2009

I would love to share one of the comments that I received from a friend of mine,Â a smart New Media expert from one of the biggest International NGO’s, regarding the article that I co-authored with Alfredo Botti, from Greenpeace International, that was recently published in the US magazine, “Advancing Philanthropy”.

The articleÂ is called “Social Trysumers and the hidden gate in the pyramid”. And presentÂ the concept of Social Trysumers and their impact in social organizations.

You can download it fromÂ www.afpnet.org.

This comment from my friend gives an alternative opinion on the article from the perspective of the 2009 global financial crisis.

“I think it’s particularly timely given all of the doom and gloom we are currently hearing about the global financial crisis. I think, digital “trysumer” opportunities could be a good way to help alleviate the impact of the economic crisis and keep existing and potential supporters engaged. I also think that with the emergence and rapid development of new technologies, trysumer opportunities are not just a new opportunity but a must if big organizations want to remain relevant. As technology has enabled even the smallest actors to reach masses of people, largely because they are offering alternative ways of engagement combined with a great “cause,” larger brands have to seriously consider.
People have a multitude of choices now. This combined with the fact that content/campaigns can be distributed and instant throughout the internet means that we have new ways to engage new supporters but many of these new supporters on facebook, twitter, etc will want to align with a “cause”first and see the impact of their action rather than making a financial commitment upfront”.

Posted in Digital strategies, Home, Management Innovation, Mobile Mobilization | No Comments »

Simple steps to creating a social boom : kiva.org

Thursday, November 20th, 2008

In this video, developed by Social edge, Premal Shah , president and co founder of Kiva.org introduces the basic steps to creating a social boom . It is amazing to see how simply Pemal presents the concept of success in this video. I agree 100% with more traction and less projection. We are certainly taking this route with www.innophoria.com … traction and more traction.

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Brad Bird on Innovation

Thursday, November 13th, 2008

Great ideas come from the most unexpected places and no one knows this more than Brad Bird, Pixarâ€™s two-time Oscar-winning director.

A recent interview with Brad, carried out by the McKinsey Quarterly, really highlights the importance of innovation in order to achieve dramatically successful results. This is certainly true in the social sector where the status quo usually prevails…because it works, but where great opportunities to make a massive impact are often ignored due to the sector’s unwillingness to take risks.

Funnily enough, it was Pixar’s unwillingness to fall into this trap which was the reason behind Bird getting the job in the first place. Pixar was terrified of becoming complacentâ€¦and this was following a series of huge successes including Toy Story and A Bugâ€™s Life.

â€œSteve Jobs, Ed Catmull and John Lasseter said to me, â€œWe want you to come shake things up.â€ For a company that has had nothing but success to invite a guy who had just come off a failing film (The Iron Giant) and say, â€œGo ahead, mess with our heads, shake it upâ€ â€“ when do you run into that?â€

When he first presented the story reels for The Incredibles, the technical teams were shocked and were convinced that the film would take ten years, and $500 million, to make.

But true to Pixarâ€™s word, they let him do it his way. He involved the black sheep of the company, the oneâ€™s nobody was listening to because they wanted to do things differently, while the current methods worked just fine. He ended up spending less money per minute than the previous film, Finding Nemo.

â€œInvolved people make for better innovation. Involved people can be quiet, loud, or anything in-between â€“ what they have in common is a restless, probing nature.â€

“And morale is also essential for stimulating innovative thinking. â€œIf you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.â€

In order to raise morale in Pixar and stimulate a creative culture, employees are encouraged to do whatever they want to their office. One guy has a front like itâ€™s a Western town, another has designed his office to look like Hawaii.

Bird also encourages ambition and risk-taking within his team.

â€œWhen somebody asked me if The Incredibles was too ambitious. I said, No! If thereâ€™s one studio that needs to be doing stuff thatâ€™s â€œtoo ambitious,â€ itâ€™s this one.â€

â€œIf you are successful you shouldnâ€™t continue playing it safe. You need to do something that scares you, thatâ€™s at the edge of your capabilities, where you might fail. Thatâ€™s what gets you up in the morning.â€

Ashley Baldwin
Research & Communications
Marceloiniarra.com

To see this article in full, see The McKinsey Quarterly