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80.000 mobile activists in Amnesty Norway

Tuesday, February 24th, 2009

I recorded this short interview at the international secretary of Amnesty in London. Great case showing the present and future of public mobilization. Thanks John Egenaes !

Interview recorded with Flip Mino.

Posted in Creativity, Digital strategies, Direct Response Television, Management Innovation, Web TV | No Comments »

Brad Bird on Innovation

Thursday, November 13th, 2008

Great ideas come from the most unexpected places and no one knows this more than Brad Bird, Pixarâ€™s two-time Oscar-winning director.

A recent interview with Brad, carried out by the McKinsey Quarterly, really highlights the importance of innovation in order to achieve dramatically successful results. This is certainly true in the social sector where the status quo usually prevails…because it works, but where great opportunities to make a massive impact are often ignored due to the sector’s unwillingness to take risks.

Funnily enough, it was Pixar’s unwillingness to fall into this trap which was the reason behind Bird getting the job in the first place. Pixar was terrified of becoming complacentâ€¦and this was following a series of huge successes including Toy Story and A Bugâ€™s Life.

â€œSteve Jobs, Ed Catmull and John Lasseter said to me, â€œWe want you to come shake things up.â€ For a company that has had nothing but success to invite a guy who had just come off a failing film (The Iron Giant) and say, â€œGo ahead, mess with our heads, shake it upâ€ â€“ when do you run into that?â€

When he first presented the story reels for The Incredibles, the technical teams were shocked and were convinced that the film would take ten years, and $500 million, to make.

But true to Pixarâ€™s word, they let him do it his way. He involved the black sheep of the company, the oneâ€™s nobody was listening to because they wanted to do things differently, while the current methods worked just fine. He ended up spending less money per minute than the previous film, Finding Nemo.

â€œInvolved people make for better innovation. Involved people can be quiet, loud, or anything in-between â€“ what they have in common is a restless, probing nature.â€

“And morale is also essential for stimulating innovative thinking. â€œIf you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.â€

In order to raise morale in Pixar and stimulate a creative culture, employees are encouraged to do whatever they want to their office. One guy has a front like itâ€™s a Western town, another has designed his office to look like Hawaii.

Bird also encourages ambition and risk-taking within his team.

â€œWhen somebody asked me if The Incredibles was too ambitious. I said, No! If thereâ€™s one studio that needs to be doing stuff thatâ€™s â€œtoo ambitious,â€ itâ€™s this one.â€

â€œIf you are successful you shouldnâ€™t continue playing it safe. You need to do something that scares you, thatâ€™s at the edge of your capabilities, where you might fail. Thatâ€™s what gets you up in the morning.â€

Ashley Baldwin
Research & Communications
Marceloiniarra.com

To see this article in full, see The McKinsey Quarterly

Posted in Creativity, Home, Management Innovation | Comments Off

Campaiging with a smile : Build a beard workshop

Friday, November 7th, 2008

This is a nice example to campaign with positive approach in favor of Kiva.
Click here .”Help real people in developing countries by sticking a fake beard on your real face”

Posted in Creativity, Digital strategies, Home | Comments Off

Innophoria creates a stir in Europe

Monday, October 27th, 2008

Innophoria has continued to make waves in Europe this week since its release at the International Fundraising Conference in Amsterdam.

Participants at the recent International Fundraising meeting at SOS Childrenâ€™s Villages in Innsbruck, Austria, were very pleased with Innophoriaâ€™s promotional material, with the t-shirts going down particularly well.

The website already has several regular followers and stories for the playing cards have been flooding in. Press interest has also been increasing with a recent article published in UK Fundraising.

Posted in Creativity, Home, Management Innovation, Mobile Mobilization | Comments Off

Google’s innovative spirit : Lively

Sunday, July 13th, 2008

Lively by Google is a new product available in Google Labs which you can use to create a 3D avatar and chat with your friends in rooms you design. At first, Lively seems like a kind of Second Life but it can also export to blogs and other websites via a widget. If you have a few minutes spare, why not download the application and start to create your avatar. Pretty soon, you’ll be talking to friends on your very own website.

But what are the benefits of Lively for the social sector?
Perhaps for more politically correct uses such as the development of a 3D virtual office where you can interact with your supporters. Or maybe Joe Trippi, Obama’s New Media Campaign Manager could, implement virtual meetings between the candidate and his supporters (Joe, if you do decide to use the idea, please don’t forget to give me credit!)

But I’m pretty sure that its politically incorrect uses will be far more interesting! (as soon as I come up with one, I’ll share it with you on this blog).
Beyond the concept of this new 3D chat toy , I must also highlight Google Lab’s innovative spirit. Lively will graduate only if it’s approved by users like Google earth , Gmail and other Google experiments. Of course, Google is not thinking in terms of revenue with this application, money will follow Lively if people love the experience.

Posted in Creativity, Digital strategies, Home, Management Innovation | No Comments »

Archive for the 'Creativity' Category

80.000 mobile activists in Amnesty Norway

Brad Bird on Innovation

Campaiging with a smile : Build a beard workshop

Innophoria creates a stir in Europe

Google’s innovative spirit : Lively

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