Marcelo Iniarra Iraegui is an innovative marketing professional with 20 years experience in the non-profit sector. He is now leading his own international creative consultancy – www.marceloiniarra.com – providing advice and inspiration to organizations all over the world.
He is a former Fundraising & Campaign Innovation Manager, for Greenpeace International, where he obtained a reputation for being one of the international pioneers of online fundraising and campaigning. Mobile phones are his new obsession.
Marcelo is already causing a stir in the sector as an independent player, fueling the fire of social innovation.

“Why must we always do things in the same way? I will work with my clients to try to find different ways to achieve social involvement in the public sector…boosting my strategies with creativity and innovation,” Marcelo assures his clients.

His workshops and conference presentations, described by participants as “thrilling”, focus on innovative aspects of digital campaigning and fundraising as a means through which to achieve public motivation to act for social causes.

Further evidence of Marcelo’s off-the-wall approach to mobile mobilization can be found in his essay, “Your Organization in the Donor’s Pocket”, recently published in the book, “People to People Fundraising, Social Networking and Web 2.0 for charities”. Or check out his chapter on “Nonprofit Internet Strategies” in the book, “Multichannel Marketing”.

For further information about Marcelo’s work, publications or to find out how he can help bring your non-profit into the digital age, please click here to drop him a line.