It is with heavy hearts that we have continued to watch the ongoing devastation unfolding in Fukushima, Japan this week and bought to the attention of the world – in frightening detail – thanks to new media coverage of the nuclear melt-down.

While this is certainly not the first time in history that we have all been shown the potential devastation that this so-called “clean” energy can have (and the lingering damage inflicted upon generation after generation) when the “worst case scenario” inevitably occurs, this is probably the first time time that we have ALL been able to witness, first-hand, the horrendous reality of when it all goes wrong.

Yesterday, in the office, thanks to Zamg, an online Austrian weather service, we were able to watch an animation of the radiation plume emanating from the nuclear plants and see just how much radiation is being release and just how far it can reach.

We were also able to find a list online of several organisations that were accepting SMS donations to help the human victims of the earthquake and tsunami, follow threads about the latest developments in the Fukushima plant and access Newsblog.com which provides real-time updates from the world’s primary news agency.

Unsurprisingly, when it comes to non-renewable energy sources such as nuclear, the latest news update, provided by Business week, has revealed that in actual fact, the disaster at the Fukushima plant follows decades of falsified safety reports and underestimated earthquake risk in Japan’s atomic power industry.

All of us working for NGOs and the social sector must make the most of the public interest in Fukushima, work together and pull out all the stops to make one final push towards serious, worldwide commitments to prevent “worst case scenarios” from ever, ever occurring again. And really the only way we can achieve this is to stop talking about it and considering it and actually start implementing renewable energy systems on a massive and international scale.

We just got word that Lucy Innophoria’s monthly article is out this week…on Sofii.org!

This month, Lucy discusses fun, interactive fundraising ideas from the social sector…and beyond!

There are some really great examples, including Volkswagen’s Funtheory (check out the video above for it’s great interactive staircase, designed to encourage people to get more exercise) and Services for the Underserved’s cardboard apartment installation in Times Square.

These fun campaigns are all sure signs that there are indeed a few divergent thinkers out there!!

To find out more, check out Lucy’s full article here