Great use of instant campaign model powered by Twitter by Greenpeace Argentina in a direct action in Buenos Aires, follow by a community 2492 followers in real time . Posting photos with a 3G mobile phone at http://twitpic.com

A few weeks ago, during my recent trip to Berlin, with Amnesty International, I noticed these posters scattered absolutely everywhere around the city.
At first, I didn’t pay them a lot of attention – Berlin is littered with grafiti, advertisements for rock concerts and various other elements of youth culture.
However, when I finally stopped for a closer look, I realised that what I originally thought were posters to advertise the next big thing in the pop world, were actually posters publicising an H&M campaign for Fashion Against Aids.
Imagine, H&M, a brand which is currently listed in Wikipedia as being worth US$11 billion, promotes its charitable causes with rock posters pasted up on urban walls! No classy billboards or expensive television advertising for them!
Ingenius!! What better way to hit home with the target than to run a campaign in the exact same way that they would…when promoting their garage bands or club nights. Simple, cheap and even a multi-billion-dollar company is getting onboard!
When in Rome indeed!

I just confirmed my presence as a keynote speaker for the Australasian Fundraising Forum 2009, in Sydney.

Presented by Fundraising and Philanthropy Australasia and sponsored by Pareto Fundraising, the forum will take place on August 26th and 27th.

I will be doing two presentations: one about the new media fundraising strategies, and another one about Innophoria, or « how to reach a state of Creativity and Innovation to get great results ».

To find out more about the event and to register, click here!