(marceloiniarra.com)

The other day while having a Coke break in Hong Kong, I turned over my can and was greeted with the above!

Coca cola considers the implications of its brand to the nth degree…even going so far as to have a barcode shaped like a cola bottle!

And this consideration doesn’t end here. When driving back to the airport, I noticed that the turning for Disney Land was not signposted with a “Welcome to Disney” or “Disney Land 5 miles ahead” but with a simple Mickey Mouse. Disney has made its brand so recognisable that it no longer requires any verbal explanation and can be signposted with a picture, just as the international airport is signposted with an airplane!

This certainly made me wonder how much time social organizations dedicate to brand development. I’d bet its not half as much as these successful commercial brands…

(marceloiniarra.com)

Cristina San Vincente, Bai Yunwen, Dawn Gosling, Annaise Fragante, Chuck Baclagon, Mariana Schwarz, Hernan Nadal, Mike Mcterna, Salvatore Barbera, Alejandro Fernandez, Michael Tritt, Sasha Shovalov, Alexandra Merory, Christophe Glennisons, Marcelo Iniarra, Peter Morgan

I’ve been working on the development of a global internal mobile culture for Greenpeace for over a year and one of my dreams was to hold a conference in the Philippines.

And last week, this important milestone in this work with Greenpeace became a reality when 20 mobile champions from 10 offices came together in the global mobile phone capital, Manila.
Everyday, 2 billions SMS’s are sent in Philippines. Don’t call a Taxi, text one! If you need to report a crime, text the police. As soon as you arrive at the airport, tourist information invites you to give them your mobile phone number so that they can provide you with information on the many wonders of this country by, you guessed it, text message!
The social sector is not indifferent to this SMS revolution either. In a great presentation from Richard Villane, head of fundraising, 1.8 million pesos ( around$US 200,000) were donated by SMS in just 5 days! 1 million SMS were sent in total.

Issues just as Social Mobile, mobile strategic planning, mobile content, communication integration, fundraising and campaigning were some of the many issues on the agenda during these three intensive days.
And of course, the conference ended Filipino style, with a Karaoke party!

(marceloiniarra.com)