Story telling in the Social Sector , talking with “il capo ” Francis F. Coppola
Wednesday, November 7th, 2007
If you were face to face with Francis Ford Coppola. Which is the best question to ask to him ? I was in that position at Expomangement Conference in November in Buenos Aires. My question was about story telling.
In social sector, like in any other sector, you make a real difference when you can tell you story in an unique way, in a relevant way , in a suprising way , in emotional way. ..
Coppola was very clear with his answer …. he said ..What is your theme ? Described them in just one or two words. In his commercial initiative he communicates just two, “Authentic & Plesurable experiences”.
So next time that when you need to develop a communication campaign or a project for your organization think about : What is my theme ?
ABOUT
SEARCH