A view from the stage… Tony Elisher from Think, Nick Allen from Donor Digital, Ted Hart E-philanthropy Foundation and Donna Keher UN Volunteers and myself behind my mobile phone camera.

You Tube was the star in this workshop!
Beyond that Google bought You Tube by the bargain of U$ 1,65 billon . The chance that gives this web TV platform for the future of new media fundraising was one the best moment in the afternoon. Another trend was the use of social network platform like “My space” or “Orkut”.
Martin Kofler, new media manager form SAZ presented a track with Austrian cases and a free-effective market research tool using Google – www.google.com/trends.
How to build list, the “7 elasctic rules” and a track of the hottest in mobile fundraising were part also of the issues of the day.
We had a great workshop in the comfortable office of SAZ in Vienna and a great ending with some Austrian beers. For the future New media projects… Prost !!

Some coments from participants
“I really liked your “thrilling” workshop yesterday at “SATS” in Vienna. Thank you once more for the very interesting aspects of online campaigning-fundraising-activating-whatever. Your theory of Public Motiviation is great – hope that this will come in future. Hope to read/hear from you and your innovative work soon!” Markus dixit.

New York, September. Greenpeace International won the e-Philanthropy Award for its “No Whaling Virtual March” as the best integrated online/ offline campaign of 2005.

The Virtual March, the global campaign organized by Greenpeace International against whaling in 2005, was rewarded by the e-Philanthropy Foundation as the best integrated online/offline communication campaign of the year.

The e-Philanthropy Foundation, an important non profit organization, leader in providing training for charities, ethical and efficient use of Internet, awarded Greenpeace on September 21st, for its talent, creativity and mobilization ability through the web. The Virtual March, based on online/offline integrated strategy, was selected as the best campaign in its category by an international jury formed by high referents of the new media world as Yahoo, AOL and Cisco System.

The Greenpeace project was developed in June 2005 by request of the South Korean Government in order to end Japan’s policy of reopening whaling in the International Whaling Commission (IWC). Over 60.000 supporters from 123 countries participated in the online event by submitting their photos with a banner expressing their rejection to whale hunting. The images were then projected onto the façade of the building were the IWC was deciding the whales fate.

The Virtual March was coordinated and developed entirely from Argentina by Marcelo Iñarra Iraegui, Greenpeace International Fundraising Manager. There were 11 web sites versions in 5 languages, obtaining over than 60,000 people participating from 123 countries. “The Virtual March showed us that people want to participate in social projects if you offer innovative and creative proposals”, said Iñarra.
The e-Philanthropy Foundation honors individuals, organizations and companies that work in the philanthropy field demonstrating an ethical and efficient use of Internet. “We are grateful with the e-Philanthropy for the recognition of our work, this prize encourages us to seek for new challenges” said Iñarra.

68 world wide organizations were participating in the election. Among the winners that shared the honor with Greenpeace were: Network for Good (USA), Kids Help Phone (Canada), Volunteer X Change (Australia) y The African Well Fund (USA).