A few weeks ago, during my recent trip to Berlin, I was walking along the street when I came across what I thought was a poster for a rock band.
I was pretty impressed so stopped for a closer look. You can imagine my suprise, (and pleasure!) when I realised that it wasn’t in fact a poster advertising a local music festival or a rock concert for the next big thing but an H&M campaign for “Fashion Against Aids“.
It was so refreshing to see a positive advertising campaign that could really hit home with its target…